Content for websites
You've probably spent valuable time finding the right web designer. Undoubtedly, you want your website to look its best.
Browse the web and you'll quickly discover that many companies have websites that look fantastic, but badly composed web content lets them down.
It's important to remember that your website is often your first point of contact with new customers and a vital channel of communication with existing ones. The written content used on your website is more than just a string of sentences — it's a fundamental part of your branding.
Press Releases
Many new developments within your business are worthy of media attention. Maybe you've recently launched a new product or service, or perhaps you've just won an industry award. If there's something new and exciting happening, then it's natural that your company wants to tell the world about it.
However, journalists won't know about the wonderful things your business is doing unless you let them know.
That's why our press releases provide an important means of circulating the latest information about your company. Glow Media's press releases are clear, concise and always written with your target audience in mind.
Sales & Trade Brochures
What do trade fairs, exhibitions, corporate conventions, information desks and in-store display stands always have in common?
Paper, of course.
The distribution of brochures and leaflets gives your business an all-important chance to impress. But so much of this printed material fails to deliver.
In order to truly gain that all-important competitive edge, your company's marketing and P.O.S. material needs to inform, educate and communicate. Glow Media's services are the focused solution for businesses that realise the significance of persuasive and compelling written content.
We'll help you ensure that your attractive-looking brochure is definitely worth the paper it's printed on.
Newsletters / E-Newsletters
We know that whether you're in fashion or finance, your company newsletter needs to draw your customers or clients closer to your brand.
With this in mind, Glow Media's newsletter content writers use a professional journalistic style.
By trawling through the latest industry trends and international news and current affairs, we go the extra mile to make your newsletter relevant to its target readership.
Our aim is deliver 'must-read' news and information that will have subscribers scrambling for your latest content!
Advertorials & Copy for Advertising Campaigns
These days you'll often hear marketing experts discuss the negative impact of 'noise'. This is the interference of our constant exposure to advertising across all forms of media — TV, radio, print, web etc.
Throughout the day you'll view and hear dozens of advertisements. Sometimes you won't even be aware that products are being advertised to you.
Occasionally, an advert stands out.
Well-written and well-expressed advertising pitches cut through the barrage of 'noise' and are capable of speaking directly to your intended audience.
Eloquent, poetic and luxurious or a frank and candid call to action — whatever your line of business, Glow Media will help you find the right words to communicate your message effectively.
Search Engine Optimisation
We're frequently asked how we can help improve companies' search engine optimisation (SEO).
At Glow Media, we believe that the best way to develop your online presence is to offer interesting and informative written content.
Your web developer can assist you with the technical aspects of SEO. However, when it comes to attracting new and recurring visitors to the your website, it's essential to remember that web traffic volume is linked to the quality of the content that you offer.
By providing excellent calibre web content and up-to-the-minute blog posts, Glow Media will enable your company to expand its web presence organically.
We don't offer short-term tips or tricks — our methods achieve optimal SEO for companies that want to grow their number of site visitors in the long-term.
Other writing projects
If you've any other project in mind that involves the written word, we'd love to hear from you.
Don't hesitate to contact us with your requirements, even if they're not listed here.